{"title":"Loaila","description":"\u003cp\u003eAbout Loaila → (formally Milky Designs) make thoughtfully crafted muslin baby wraps with a sense of story and soul.\u003c\/p\u003e\n\u003cp\u003eLoaila is a name that feels like it belongs to a place you’ve dreamed of but never quite found on a map — where the clear blue of island waters meets the golden light of the outback, and where driftwood, seashells, and wildflowers rest side by side.\u003c\/p\u003e\n\u003cp\u003eLoaila's pieces are versatile and sentimental designs that spark curiosity and nurture childhood imagination - all through a lens of colour, shape, and storytelling. Inspired by the landscapes we wander and the moments we hold close, our pieces are designed to live gently in your space and grow alongside your family.\u003c\/p\u003e\n\u003cp\u003eThey're committed to creating with care — treading lightly, designing intentionally, and honouring the land that inspires us.\u003c\/p\u003e","products":[{"product_id":"baby-wrap-matcha-milky-designs","title":"Baby Wrap - Matcha","description":"\u003cp\u003eBaby Wrap in Matcha by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981040619809,"sku":"8717","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-matcha-milky-designs-polly-and-co_1.png?v=1740701761"},{"product_id":"baby-wrap-all-the-kings-horses-milky-designs-lottie-rae","title":"Baby Wrap - All The Kings Horses","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eMILKY DESIGNS x LOTTIE RAE\u003c\/p\u003e\n\u003cp\u003eAll The Kings Horses Baby Wrap 〰️\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBitta chaos bitta cool. A really fun \u003c\/span\u003ecollaboration with the beautiful and extremely talented artist Lottie Rae.\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loail's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila's wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981067555105,"sku":"8719","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-all-the-kings-horses-milky-designs-lottie-rae-polly-and-co_2.png?v=1740702731"},{"product_id":"baby-wrap-coral-milky-designs","title":"Baby Wrap - Coral","description":"\u003cp\u003eBaby Wrap in Coral by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981100388641,"sku":"8720","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-coral-milky-designs-polly-and-co_1.png?v=1740703242"},{"product_id":"baby-wrap-banksi-milky-designs","title":"Baby Wrap - Banksi","description":"\u003cp\u003eBaby Wrap in Banksi by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981121589537,"sku":"8722","price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-banksi-milky-designs-polly-and-co_1.png?v=1740703682"},{"product_id":"baby-wrap-sun-checkers-milky-designs","title":"Baby Wrap - Sun Checkers","description":"\u003cp\u003eLOAILA x ANNIE EVERINGHAM\u003c\/p\u003e\n\u003cp\u003eSun Checkers Baby Wrap 〰️\u003c\/p\u003e\n\u003cp\u003eA fun but elegant eye catching collaboration with the beautiful and extremely talented Newcastle artist Annie Everingham.\u003c\/p\u003e\n\u003cp\u003eWith a shared love for colour and texture, the grace of nature's blooms, and the soothing embrace of the seaside.\u003c\/p\u003e\n\u003cp\u003eTwo hand painted textile designs created from a mixture of watercolour and acrylic. We couldn’t be more excited to bring you these two prints, exclusive to Milky Designs.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981131026721,"sku":"8723","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-sun-checkers-milky-designs-polly-and-co_2.png?v=1740704098"},{"product_id":"baby-wrap-soleil-milky-designs","title":"Baby Wrap - Soleil","description":"\u003cp\u003eBaby Wrap in Soleil by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981146165537,"sku":"8724","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-soleil-milky-designs-polly-and-co_2.png?v=1740704440"},{"product_id":"baby-wrap-zimi-milky-designs","title":"Baby Wrap - Zimi","description":"\u003cp\u003eBaby Wrap in Zimi by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":50981156225313,"sku":"8725","price":45.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-zimi-milky-designs-polly-and-co_3.png?v=1740704676"},{"product_id":"baby-wrap-trinket-milky-designs","title":"Baby Wrap - Trinket","description":"\u003cp\u003eBaby Wrap in Trinket by by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":51394410873121,"sku":"9114","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-trinket-milky-designs-polly-and-co_1.png?v=1750298538"},{"product_id":"baby-wrap-shoreline-milky-designs","title":"Baby Wrap - Shoreline","description":"\u003cp\u003eBaby Wrap in \u003cspan\u003eShoreline\u003c\/span\u003e by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila's wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":51394413855009,"sku":"9115","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-shoreline-milky-designs-polly-and-co_2.png?v=1750298766"},{"product_id":"baby-wrap-sol-milky-designs","title":"Baby Wrap - Sol","description":"\u003cp\u003eBaby Wrap in \u003cspan\u003eSol\u003c\/span\u003e by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":51394418016545,"sku":"9116","price":45.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-sol-milky-designs-polly-and-co_2.png?v=1750298888"},{"product_id":"baby-wrap-mabel-loaila","title":"Baby Wrap - Mabel","description":"\u003cp\u003eBaby Wrap in Mabel by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":51999100174625,"sku":"9842","price":45.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-mabel-loaila-polly-and-co_2.png?v=1763777414"},{"product_id":"baby-wrap-big-island-life-blue-loaila","title":"Baby Wrap - Big Island Life (Blue)","description":"\u003cp\u003eBaby Wrap in \u003cspan\u003eSol\u003c\/span\u003e by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":51999100993825,"sku":"9845","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-big-island-life-blue-loaila-polly-and-co_2.png?v=1763777012"},{"product_id":"baby-wrap-sea-blossom-loaila","title":"Baby Wrap - Sea Blossom","description":"\u003cp\u003eBaby Wrap in Sea Blossom by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":52545237614881,"sku":"10395","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-sea-blossom-loaila-polly-and-co_2.png?v=1775614960"},{"product_id":"baby-wrap-mulberry-tide-loaila","title":"Baby Wrap - Mulberry Tide","description":"\u003cp\u003eBaby Wrap in Mulberry Tide by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":52545240760609,"sku":"10396","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-mulberry-tide-loaila-polly-and-co_1.png?v=1775615340"},{"product_id":"baby-wrap-dream-folk-loaila","title":"Baby Wrap - Dream Folk","description":"\u003cp\u003eBaby Wrap in Dream Folk by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":52545245643041,"sku":"10397","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-dream-folk-loaila-polly-and-co_1.png?v=1775615780"},{"product_id":"baby-wrap-wonderland-loaila","title":"Baby Wrap - Wonderland","description":"\u003cp\u003eBaby Wrap in Wonderland by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":52545251606817,"sku":"10398","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/baby-wrap-wonderland-loaila-polly-and-co_2.png?v=1775616097"},{"product_id":"loaila-baby-wrap-stardust","title":"Baby Wrap - Stardust","description":"\u003cp\u003eBaby Wrap in Stardust by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. For our wonderful mothers, they become cozy throws, outdoor towels, and, our personal favourite, a summer sarong for warm, sunny days.\u003c\/p\u003e","brand":"Loaila","offers":[{"title":"Default Title","offer_id":52694539567393,"sku":"10470","price":45.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/7782\/1041\/files\/1loaila-baby-wrap-stardust-polly-and-co.png?v=1778823154"},{"product_id":"loaila-baby-wrap-garden-market","title":"Baby Wrap - Garden Market","description":"\u003cp\u003eBaby Wrap in Garden Market by Loaila 〰️\u003c\/p\u003e\n\u003cp\u003eElegant, luxurious, and refined: Laura, Loaila's founder and artist, personally crafts each design, blending acrylics, watercolours, and digital artistry to create one-of-a-kind textile prints.\u003c\/p\u003e\n\u003cp\u003eLoaila wraps are well knowns for their buttery softness, lightweight feel, and, most importantly, exceptional breathability, making them ideal for little ones.\u003c\/p\u003e\n\u003cp\u003eThoughtfully designed for versatility, these wraps offer endless uses—from swaddling and nursing to lightweight blankets, pram covers, and bassinet sheets. 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